Posts Tagged 'Unisfair'

Interesting Stats about Virtual Events

Someone pointed me to the following blog post with research stats about behavior at virtual events. Interesting.

http://www.foliomag.com/2007/study-behavior-virtual-events-examined

Virtual (Event) Engagement

Last week I had an interesting conversation with Joerg Rathenberg from Unisfair. Unisfair is one of the leading providers of a digital event platform.

The one thing that I really liked is that they don’t position themselves as a “Virtual Event Provider” but as a “Virtual Engagement Company”. This makes more as sense as I am a believer that virtual events are part of an events strategy and events are part of the overall marketing mix, not standalone tactics.

Idem for a virtual event; one of the most successful strategies will be that the virtual event platforms will become virtual engagement platforms where from time to time a virtual event will take place for a certain target audience. And all this in combination with live events. That strategy will be a winner.