Posts Tagged 'Twitter'

InXpo unveils Twitter Integration

Last week InXpo, one of the best providers of virtual event platforms around the world, unveiled their Twitter integration.

This brings an extra dimension to the platform and adds value. I have seen events where people are able to attend and other ones that are not able to attend – for whatever virtual event platform reason. Twitter and other social media tools are an excellent medium to get this feedback . It is a mistake to only listen to the people able to attend and feedback via the platform. The inforation from people not able to attend is vital for innovation and improvements.


Study: 40% of Twitter is pointless babble

Last week I wrote about the World of Socialnomics and the importance, role social media (like Twitter) is playing.

There are other studies and reports in this area.

Lately an article in the San Francisco Chronicle was referring to a study that states that 40% of Twitter is pointless babble. I don’t disagree. A lot of it IS pointless babble. The question is how you are using social media like Twitter in marketing campaigns and customer service and responsiveness. Tons of opportunity. You need to know what you want and how you want it. There are tons of people only interested in connecting with friends and what is going on in other people’s world.

Another interesting report is the one from a 15 year old intern at Morgan Stanley about “How Teenagers are Consuming Media”. Very good read for marketeers. They are the professionals of the future.

And here you find a response to the report above.

One thing is for sure “Marketing will evolve” and social media will play a bigger role. No surprise.

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July 2018
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