Posts Tagged 'TED'

Duration of a Virtual Presentation

Today we typically see an online presentation as part of a virtual event last for about 45′, 60′ or even 75′. This is basically just a copy of the live event format and duration of a presentation.

Is this the right duration? Who will tell? What I do know is that TED is hugely successful with its maximum length of 18′ sessions. And honestly, even in busy times I will watch entirely an 18′ video when the speaker and the content can inspire me and learn me something.

We need to think twice what the objectives are and how can we best reach our target audience. Content stays king and a virtual event and a virtual event platform is just a means to an end. It is just a content delivery mechanism. And that can also be reached by means of a webcast, a live meeting, a conference call, a media player etc.

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TED: Ideas Worth Spreading

TED is for me the top of the conferencing scene, the ONE conference I would love to attend once in my life. See this short video to get to know what it is all about.

TED stands for Technology, Entertainment, Design. It started out in 1984 as a conference bringing together people from these three worlds. Since then its scope has become ever broader.

It has everything a conference should have in the “conferencing 2.0” space; a combination of a strong and aspiring live event (with only a few hundred lucky ones that can attend) with a strong online presence which extends the life event into a year round experience.

  1. Strong and Simple Brand
  2. Clear and easy vision “Spreading Ideas”
  3. Top Speakers (people who made it or will make it) from all over the world (Bono, Clinton, Benjamin Zander, Gates, Top Professors, Scientists, Engineers, Designers, you name it)
  4. Everyone can participate (submit your topic, attendee, online …)
  5. Onsite Networking
  6. Strong online web 2.0 presence (website, blog, interaction, twitter, facebook, youtube etc)

Each talk is maximum 18 minutes and their is only 1 session per session slot (isn’t that great, no choices to be made). They focus on the right things: the CONTENT and INSPIRING SPEAKERS, for the rest nothing fancy!! And in the light of “Conferencing 2.0” a great online presence.

To give you an idea of an inspiring talk … have a look at the “Sixth Sense” of Pattie Maes. I must admit, I have chosen for one of my Belgian colleagues.

P.S. I have nothing to do with the TED organization. I just love it :-).


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