Posts Tagged 'Botellon'

Botellon Update

On the Facebook page of the Botellon (see post here) over 1.400 people subsribed. In the end about 500 people showed up. What the organizer didn’t know is that for such gatherings in Belgium you do need an approval by the City Council. So he needs to pay a penatyt as well as the cleaning costs of the square. And with this we were back in the offline space :-).


Social Media: Where Offline meets Online

Botellon is a perfect example where offline meets online and the power of social media. Botellon (Spanish for big bottle) originally started in the early nineties in Spain.

Today social networking sites as Twitter and Facebook ( as well as SMS and chat) are used to bring people together in a public place at a certain point in time and have a drink. Everyone brings his own booze and mostly these gatherings end in a party.

With the end of the school season we are seeing the first botellon in Belgium, more precisely in Ghent. It started as a little joke to bring together some friends but rather quickly 1.400 people subscribed via the Facebook page. I like it.

In this economic downturn and starters not earning much money anymore, this is a cheap alternative compared to a visit to the pub. Let’s hope the weather stays sunny and dry.

Social media play more and more an important role in these kind of events and gatherings.

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February 2018
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