Registration Trend in Dubai

When we decided to do Microsoft Tech Ed Middle East, this meant it was the first fee paying event we would do in the region for a technical audience (developers and IT professionals).

Normally the registration trend for this type of events is slow in the beginning, takes a spike with compelling offers that expire at a given point in time (early bird, super early bird) to then keep steady until the end.

In Dubai we experienced a different trending. Registration was also slow (let’s say very slow) in the beginning but it continued like that until two weeks before the event. This made it very challeging for planning and budgeting. I was worried but I must admit that the local team was confident that towards the end many people would register. And that happened. After the slow start we have seen an exponential curve towards the end of registration. Just AMAZING. Quite a few people even registered and paid on site (flying in from different countries).

The Middle East was/is surely a last minute sign up “paradise”.


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March 2010
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