Cisco’s Global Sales Experience (GSX)

Frequent visitors of this blog know that I consider Cisco one of the leading innovators when it comes to virtual events. A few weeks back they held their Global Sales Experience. This time it was not a live event but for the first time a virtual event. A complete shift if you ask me for such kind of conferences.

There are several good posts about this event  called “GSX”.

First a few stats from GPJ, one of the companies involved in setting up the event:

  • 88 hours of consecutive sessions crossing 24 time zones
  • More than 13,000 active players of “The Threshold”, alternate reality game
  • More than 8,000 participants in group chat within the Chat Zone
  • More than 9,500 playing GSX mini games
  • 90% cost savings
  • Content satisfaction scores comparative to previous events

Click here for a good blogpost with more in dept analysis and references to other posts.

This strategy was taking a risk. Companies should allow people to take more risks in order to progress.

Personally I think that a hybrid model for these type of events (objectives) will probably be the right approach.

Thanks Cisco for doing this and sharing the results and learnings with the public!!


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