Virtual (Event) Engagement

Last week I had an interesting conversation with Joerg Rathenberg from Unisfair. Unisfair is one of the leading providers of a digital event platform.

The one thing that I really liked is that they don’t position themselves as a “Virtual Event Provider” but as a “Virtual Engagement Company”. This makes more as sense as I am a believer that virtual events are part of an events strategy and events are part of the overall marketing mix, not standalone tactics.

Idem for a virtual event; one of the most successful strategies will be that the virtual event platforms will become virtual engagement platforms where from time to time a virtual event will take place for a certain target audience. And all this in combination with live events. That strategy will be a winner.

Advertisements

0 Responses to “Virtual (Event) Engagement”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: