Archive for December, 2009

Interesting Stats about Virtual Events

Someone pointed me to the following blog post with research stats about behavior at virtual events. Interesting.

http://www.foliomag.com/2007/study-behavior-virtual-events-examined

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Cisco’s Global Sales Experience (GSX)

Frequent visitors of this blog know that I consider Cisco one of the leading innovators when it comes to virtual events. A few weeks back they held their Global Sales Experience. This time it was not a live event but for the first time a virtual event. A complete shift if you ask me for such kind of conferences.

There are several good posts about this event  called “GSX”.

First a few stats from GPJ, one of the companies involved in setting up the event:

  • 88 hours of consecutive sessions crossing 24 time zones
  • More than 13,000 active players of “The Threshold”, alternate reality game
  • More than 8,000 participants in group chat within the Chat Zone
  • More than 9,500 playing GSX mini games
  • 90% cost savings
  • Content satisfaction scores comparative to previous events

Click here for a good blogpost with more in dept analysis and references to other posts.

This strategy was taking a risk. Companies should allow people to take more risks in order to progress.

Personally I think that a hybrid model for these type of events (objectives) will probably be the right approach.

Thanks Cisco for doing this and sharing the results and learnings with the public!!

Virtual (Event) Engagement

Last week I had an interesting conversation with Joerg Rathenberg from Unisfair. Unisfair is one of the leading providers of a digital event platform.

The one thing that I really liked is that they don’t position themselves as a “Virtual Event Provider” but as a “Virtual Engagement Company”. This makes more as sense as I am a believer that virtual events are part of an events strategy and events are part of the overall marketing mix, not standalone tactics.

Idem for a virtual event; one of the most successful strategies will be that the virtual event platforms will become virtual engagement platforms where from time to time a virtual event will take place for a certain target audience. And all this in combination with live events. That strategy will be a winner.