Love and Hate of PR Programs

  • Do you love PR programs at live events? Or do you hate them?
  • Do they create an awful amount of email traffic in relation to the 1% of the attendees they represent?
  • Is it normal that many people and companies are involved in PR Programs? From the organizing company, the logistics company, the media agency, another media agency to the journalists themselves
  • Do they wake-up just before the event? Or are they well organized and in the loop from the start?
  • Do journalists all want this pampering? Or did we just make them used to it?
  • Is it worth the investment? Shouldn’t we look to reach out via other channels?
  • Is it normal that their dropout rate is higher than any other attendee category?

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