Duration of a Virtual Presentation

Today we typically see an online presentation as part of a virtual event last for about 45′, 60′ or even 75′. This is basically just a copy of the live event format and duration of a presentation.

Is this the right duration? Who will tell? What I do know is that TED is hugely successful with its maximum length of 18′ sessions. And honestly, even in busy times I will watch entirely an 18′ video when the speaker and the content can inspire me and learn me something.

We need to think twice what the objectives are and how can we best reach our target audience. Content stays king and a virtual event and a virtual event platform is just a means to an end. It is just a content delivery mechanism. And that can also be reached by means of a webcast, a live meeting, a conference call, a media player etc.


1 Response to “Duration of a Virtual Presentation”

  1. 1 How Long Is Too Long for Virtual Event Sessions? Trackback on October 14, 2009 at 12:10

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