Archive for October, 2009

Positive News and Observations

It has been rather quiet on my blog for the last 2 weeks. There is a very simple reason. I am managing our Convergence 2009 Europe Series events and it has been extremely busy. Tomorrow we kick off the series in London. While I am also working on a new event in Dubai in March.

First the very positive news: despite the challenging event times (scrutinized budgets and lower attendance in general) we have been able to sell all expo spaces at all 4 locations (London, Vienna, Frankfurt ad Rotterdam) even before our event attendance registration site went live. And all 4 locations are close to a complete attendance sell out as well. London and Rotterdam are already (with many people on the waitlist) and Frankfurt and Vienna will be very soon. People are still attending events if they see the value and if companies are able to sell the value. And now we should live up to the expectations. 🙂

And for the people that can’t get in anymore, we are recording all sessions and will make them available to the attendees and people on the waitlist post the series on our Virtual Event Platform.

The observation though is “Why do people only wake up and try to get everything sorted last minute?”. And are these the people responsible for long term vision and strategy of companies? I always wonder. Maybe it comes to some proper time and project management. They could get way more if they would put some skin in the game earlier.

But hé, we are going to enjoy it. It is lovely to manage sold out events. This is luxury in the current climate.

Oneliner #7

“Shoot for the moon. Even if you miss, you’ll land among the stars.”

Think about it. Surely in a time where many people don’t see opportunities. It is a mental thing.

The New Efficiency

I just have been exploring the Microsoft New Efficiency Launch on the Virtual Event Platform. Each new event on the platform is adding features and functionality.

  • In this release I especially like the 2 screens for watching the presentations; you now see the presenter and the slide deck in the configuartion you want (big, small, side by side etc). Whatever you say, I prefer to see the presenter. It keeps me more focussed and more eager to stay and listen.
  • The Notice Board with special announcements and ready to click items. Faster access to critical items.
  • The evolvement of the social media integration, especially Twitter and the sharing functionalities.

What you also see here is the way Microsoft is scaling the content of the small live event in SanFrancisco. Not only via the Virtual Event Platform event but also via the New Effciency Launch website. Both digital channels are just a means to an end and the content is consumed in a media player. 

The expo is there, all breakout sessions are here. The positive thing is that it takes less clicks than before to actually see a session and with the 2 screens … A really neat improvement.

Nice!

Duration of a Virtual Presentation

Today we typically see an online presentation as part of a virtual event last for about 45′, 60′ or even 75′. This is basically just a copy of the live event format and duration of a presentation.

Is this the right duration? Who will tell? What I do know is that TED is hugely successful with its maximum length of 18′ sessions. And honestly, even in busy times I will watch entirely an 18′ video when the speaker and the content can inspire me and learn me something.

We need to think twice what the objectives are and how can we best reach our target audience. Content stays king and a virtual event and a virtual event platform is just a means to an end. It is just a content delivery mechanism. And that can also be reached by means of a webcast, a live meeting, a conference call, a media player etc.