Cisco Live Networkers: Analysis of the Virtual Event

In an earlier post I commented on the virtual events key learnings of Cisco Live Networkers. Earlier this month Cisco provided an overall analysis of their virtual event. A must read if your are into the virtual events business.

Two things caught my attention:

  • One third of the online attendees where from the executive/senior management and management groups. This is promising and proves the fact that virtual events are not only for technical savy audiences. While you would think that executive level people like events for the networking and face to face contacts, Cisco proves that they see value in a virtual event as well and attend!
  • 34% of the virtual attendees indicated they were extremely/very likely to attend the in person event next year. This is prove that an online event is not captilalizing on the in person event attendance, on the contrary, in the long run it is helping in demand generation. Only of course if you have the right strategy in mind and have a clear value proposistion for both the in person as the virtual event.

1 Response to “Cisco Live Networkers: Analysis of the Virtual Event”

  1. 1 aditya452010 February 15, 2010 at 13:51

    All great ideas but I would also add another item to it: consider doing a virtual event/meeting. Virtual events and meetings are a great way to stay in front of customers, generate new leads and help close business already in the pipeline. These solutions are being deployed so rapidly by companies that the market is projected to exceed $18 billion by 2015. If you are interested in how you can use virtual environments attend the Virtual Edge Summit Feb. 22-23 (virtually or in-person if you are in/near Silicon Valley). There is no registration fee if you take a short survey.

    Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, 80 experts will share their experience with you, and be available for one-on-ones. The event also offers a rich program for featuring experts from Cisco, Stanford, IBM, Disney SAP, Oracle, Intel as well as top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

    When: February 22-23, 2010 8am until 6pm

    Where: At the Santa Clara Convention Center in California and virtually in browser based virtual environments offering 2D and 3D experiences.

    Register at

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