Cisco Live Networkers: Virtual Event Results

2 months ago I wrote about Cisco Live Networkers: A Hybrid Approach. Over the summer Cisco has provided key learnings in 2 blogposts including results and number of attendees (Virtual Events Key Learnings Part One and Part Two).

I agree with their 3 learnings from part one, meaning:

  • You can never start the strategy planning early enough. Basically, if you don’t know at the start what and why you do something, you should never start it. And secondly, a virtual event IS an event and needs a similar way of planning.
  • Provide support: monitor if things are working (use Twitter as a back channel for example) and act accordingly in a true sense of customer service and experience. Social media can be a medium for that. Technology sucks if it doesn’t work and people get a poor support experience.
  • Maximize your opportunities: in other words, take a hybrid approach and do different things live and online. Be creative and go experimental.

I am less impressed by the 5 learnings out of post two. “Reporting” and “monitoring” is something each marketing campaign should have. “Support” and “Immersion” goes back to the second and third learning out of post one. And finally I agree with “Usability“.

I am positive about the attendee numbers. Some content was freely available and for the whole conference content you needed to pay a subscription fee (which is a great way not to capitalize on live attendees and helps pay for the virtual event platform). Happy to see it worked for Cisco.

Nice case study and thanks to Cisco for open and honest communication about learnings and attendee numbers.

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