Study: 40% of Twitter is pointless babble

Last week I wrote about the World of Socialnomics and the importance, role social media (like Twitter) is playing.

There are other studies and reports in this area.

Lately an article in the San Francisco Chronicle was referring to a study that states that 40% of Twitter is pointless babble. I don’t disagree. A lot of it IS pointless babble. The question is how you are using social media like Twitter in marketing campaigns and customer service and responsiveness. Tons of opportunity. You need to know what you want and how you want it. There are tons of people only interested in connecting with friends and what is going on in other people’s world.

Another interesting report is the one from a 15 year old intern at Morgan Stanley about “How Teenagers are Consuming Media”. Very good read for marketeers. They are the professionals of the future.

And here you find a response to the report above.

One thing is for sure “Marketing will evolve” and social media will play a bigger role. No surprise.


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