Apple Worldwide Developer Conference: Where is the online part?

In the current economical environment focus in the events industry is on cost savings, making sure the right people are attending your events and how can we leverage the internet to scale the content and messaging. There is a shift towards virtual events and hybrid solutions (meaning a combination of a live event with an online component). Many IT companies (Oracle, HP, VMWare, Microsoft etc) are testing and trying how deep the water is and what could be the best – or maybe better a “good” – solution.

Therefore I am a bit disappointed about the Apple Worldwide Developer Conference. The event started yesterday but on the official website nothing can be seen about the event. It is still the good old marketing site to promote the event. The only reference is a message that post event you will be able to buy a subscription to see the taped breakout sessions.

Isn’t this a missed opportunity? Why not have a kind of “Apple TV” with newsflashes from on site? Why not have a few teaser sessions online?

By searching on Twitter I was able to find the keynote video stream, on an Apple URL even! Apple itself is not really connecting the dots. The attendees twittering doing it for them. And from the category list you can see that the conference is a hot topic.

Companies should integrate social media better in their marketing strategies, surely in the IT industry where the audience is ahead of the “marketing” game.


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June 2009
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