The Potential of an Event

In his opening (at the Microsoft Tech Ed North America) Bill Veghte explains clearly the value of a live technical conference: maximize everything around content (do the best you can) and allow for easy networking and interaction.

The economy is tough and rather going south than standing zenith. Budgets are cut and T&E (Travel and Expenses) is low. So maximize your efforts in providing the right value (what do YOUR ATTENDEES WANT, not what you want as a company) for your audience.

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